Pitch for Skeebdo


Company / App Name: Skeebdo

Twitter – skeebdo

What does it do?

Skeebdo helps users learn the most relevant unknown English words from any movie or TV show. It adapts to the users’ English level and focuses on long-term memorization, utilizing the words’ context and gamified learning design principles.

Why do we need it?

In order to overcome the inner guilt of spending countless hours in front of the TV without it being a useful time investment. With 5 minutes a day, you can learn, practice & master 5 relevant, unknown English words.

Who is it for?

Picture an 18 to 44-year-old woman as she is getting ready for her e.g. TOEFL exam. This is our ideal target persona, based on research. In general, we target every A2+ English learner who enjoys watching movies/TV shows.

What makes it stand out from the crowd?

The Personalization Factor – the ability for users’ to learn from literally any of their beloved movies or TV shows, with the words that we propose being tailored to their knowledge level.

What’s next?

Steady and growing customer acquisition, analyzing usage patterns, building a community, adding new content sources, adding new use cases, solidifying a strong initial core team.