Company / App Name: Man Behind The Mirror
What does it do?
Man Behind The Mirror has teamed up with GPs and pharmacies to establish a direct-to-consumer platform. The sole aim is to improve men’s wellness by addressing sensitive issues such as hair loss, erectile dysfunction and anxiety.
Why do we need it?
Men often suffer sensitive issues in silence and face a bombardment of misinformation. We want to bring men’s wellness into the 21st century; identify the issue, educate oneself, take action, and then focus on the more important things.
Who is it for?
Man Behind The Mirror is for men aged 18-65 who are suffering from sensitive issues. We educate on the science behind the issues and the most effective medication to treat them. The process of learning and getting treatment is stress-free.
What makes it stand out from the crowd?
Men dislike talking about issues and visiting a GP or dentist. Man Behind The Mirror is online-only, so men can order prescription treatment through a streamlined consultation, with the treatment delivered discreetly to their door.
The business has launched with 4 product categories. We want to be known as the go-to location for men who have a sensitive issues for open, honest advice, and a hassle-free buying process for most effective clinically proven treatments.