Company / App Name: LILIA Sport Luxury
What does it do?
Lilia provides a solution for the fitness-minded customer that cares about function just as much as fashion. Our bags provide proper storage solutions for the woman who is always on the go.
Why do we need it?
The fashion industry has seen a growth in the activewear and athleisure category. However, accessories in this area still tend to be comprised of athletic and synthetic materials and silhouettes that limit the capacity of their daily use.
Who is it for?
Women aged 25-45+ who are either already established, or are just establishing themselves professionally and personally. They care about quality and convenience, and will be willing to spend a bit more for it.
What makes it stand out from the crowd?
Our bags are designed to do it all for the woman that does it all. Lilia bags seamlessly blend into both a boardroom setting and a fitness studio. They look and perform like anything but your typical sport bag.
With the money fundraised we hope to increase our brand awareness and reach. As sales grow, we hope to expand the product line and eventually move into gym-to-office apparel and accessories for women and men.