Pitch for Choose a Way

Company / App Name: Choose a Way

http://www.chooseaway.com
Twitter – chooseawaybooks

What does it do?

Choose a Way books are interactive, choose-your-own-adventure style books mashed up with a Lonely Planet. They’re 35-40 hand-curated places around a world-famous city, and you choose every step of the way. Available now on Amazon.

Why do we need it?

Because you like choosing where you go instead of blindly following an itinerary. Because you want to be in control while you travel, and like getting off the beaten path. Great directions and GPS coordinates make it easy as pie to arrive.

Who is it for?

Anyone that wants to enjoy a city with a local’s touch, without being led around by a tour guide. For anyone that prefers simplicity in directions and design – it’s written by travelers for travelers. No learning curve needed!

What makes it stand out from the crowd?

It’s the first type of choose-your-own-adventure book done about real-life places. I loved the fiction books as a kid – and now you get that same fun with places you can see for yourself.

What’s next?

The Chicago book goes FREE July 6th-10th. Already live: Bangkok, Philly, and Bangkok food (an experiment for foodies) In the pipeline (by end of 2015): Detroit, Amsterdam, Athens, Houston, Brooklyn, London, Barcelona, and Seoul.