Beta Pitch for SideRoot

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Company / App Name: SideRoot

https://www.sideroot.com
Twitter – @sideroot

What does it do?

We are a new swedish eyewear brand that designs eyewear made from sustainably sourced wood and acetate.

Why do we need it?

Because there are too many wooden sunglasses brands out there that make cheap, bad quality items with only an added logo. As husband and wife we design every aspect of our eyewear from start to finish..

Who is it for?

Our eyewear is aimed at the fashion conscious and those interested in the environment. We aim to give them an environmental alternative to the unimaginative, mass produced plastic models you find on the high street.

What makes it stand out from the crowd?

Our glasses are made from sustainably sourced hardwoods, the quality is second to none and every pair is handmade to our specifications down to the millimeter. Natural materials combined with contemporary design.

When and how are you opening up your beta to new users?

We have a landing page ready for people to view and join our mailing list for an opening discount. We have just finished a Kickstarter campaign and are active on social media, building for the launch.

When do you plan on launching?

We are aiming to launch at the end of April.