Company / App Name: Convertable
What does it do?
By combining web analytics, contact forms and a lead management database, Convertable bridges the gap between web analytics and offline sales to help marketers measure the true ROI of their campaigns.
Why do we need it?
Typical web analytics tools can track conversions, but only up to the point until a user submits a contact form and then tracking hits a dead end. Convertable attaches the traffic sources to the leads all the way through the sales cycle.
Who is it for?
Any website with a contact form! More specifically, small to midsized businesses who just want to track their leads and measure ROI without having to use an unnecessarily complex CRM or expensive marketing automation platform.
What makes it stand out from the crowd?
There is nothing out there that does exactly what Convertable does.We are not trying to make a bloated CRM or marketing platform,which are oftentimes too complicated and costly to use.Convertable simply tracks leads for an affordable price
We are currently working on an API to integrate Convertable’s data with other third party services. We are also developing a WordPress plugin. Both features are expected to be released within the next couple of weeks.