Pitch for Alcohol Cutdown Coach
Company / App Name: Alcohol Cutdown Coach
http://alcoholcutdowncoach.com/
What does it do?
It helps you to concentrate on the drinks that you DON’T have, instead of the drinks you DO have. It helps you to count, track and increase your average Alcohol Free Days (AFDs) and to set, track and view your AFD goals over a set period.
Why do we need it?
It has been shown that goals can be met more effectively when people can see a visual representation of how they are tracking. Likewise it is known that Alcohol Free Days for adults help the liver to recover among many many other benefits.
Who is it for?
Anybody who is legally and physically able to responsibly consume alcohol and does so on a social/casual level, but who is interested in cutting down without getting too involved in counting their drinks every day, or going cold turkey.
What makes it stand out from the crowd?
Unlike monthly fasts such “Dry July” it helps the user to concentrate on long term goals and regular AFDs as opposed to short term changes. And it avoids the tedium of a comprehensive drink diary, reducing the user’s temptation to opt out.
What’s next?
We want to further develop the app so that users can celebrate their achievements and post them to social media, and to encourage friendly competition between different users as a way of encouraging a healthier lifestyle.
