Pitch for The Chinchillo

Company / App Name: The Chinchillo

http://www.thechinchillo.com
Twitter – @thechinchillo

What does it do?

The Chinchillo is a hooded pillow blanket that keeps the wearer at the center of its design. Originally designed to sneak in a quick nap, it has spread across different lines of utility. For every one sold another is given to the homeless.

Why do we need it?

The burden of comfort when you travel, or even in your home, can be addressed in a fun tangible way. The Chinchillo also speaks to our desire for community and social issues by working alongside organizations that address homelessness.

Who is it for?

Anywhere from young children at sleepovers, to college athletes traveling to different games, to a person who needs warmth in the cold winter months. The Chinchillo is a versatile product that has a wide base of utility.

What makes it stand out from the crowd?

There have been similar attempts to this product, but the Chinchillo combines some of their best aspects plus more. The one for one model really sets the bar for differeniating us from the crowd.

What’s next?

As we grow we will move into different apparel products. However, we don’t belive in giving people shoes when they need water. So in order to serve the communities we partner with, the need has a big role in determining what comes next.