Pitch for TanActive

Company / App Name: TanActive

https://tanactive.com/
Twitter – @active_tan

What does it do?

The TanActive cycling jersey is America’s first tan-through cycling jersey. Our fabric allows up to 6x more light than a conventional jersey.

Why do we need it?

Most Americans are deficient in vitamin D and not getting enough sun. However, sitting out in the sun can be boring and time-consuming. Now you can reap the benefits of the sun while cycling. Also, tan-lines are not sexy.

Who is it for?

Our jersey is for cyclists who want to minimize tan lines and receive the benefits of the sun. Our jersey has an SPF of 5, making it the perfect balance of exposure and protection.

What makes it stand out from the crowd?

We are America’s first tan-through cycling jersey.

What’s next?

We love our jerseys, and we want to share that love with you! We are passionate about cycling and passionate about healthy living. Our company is new and we wish to share what we have made with other cyclists.