Pitch for Lupa


Company / App Name: Lupa


What does it do?

Lupa is a virtual running partner that helps to guide & motivate you, helping to make every run different, even if the route is the same. It combines a human-like coaching experience with mindfulness expertise and advanced running tech.

Why do we need it?

Because sometimes running is hard. It is hard to be motivated to start, keep going, or get up and go again the next day. This app is your running partner. It adapts to you and your goals and gives you the help you need to achieve your goal.

Who is it for?

Anyone who wants to be supported and motivated on their running journey. Whether they want to get started, push for a pb, or just get some headpace, Lupa will have the tools to support them and help them to feel like they are not alone.

What makes it stand out from the crowd?

Lupa uses GPS triggers and machine learning to give real time audio feedback and insights for runners to guide them on their run, taking pace, location & distance into account when producing the guidance audios. This makes our tech standout

What’s next?

Next is that we make the app fully customisable. Instead of pre-set content, users will be able to create their own runs and courses in real time. They can select the type of run (e.g. body scan), distance, pace, route, city sight guidance.

Link to Company / App Demo video