Pitch for Honest
Company / App Name: Honest
What does it do?
Honest lets you easily discover ethical and sustainable alternatives to the goods you already consume.
Why do we need it?
Most people say they want to shop ethically, but most don’t. We think this is because it’s just not that easy to find great, affordable ethical alternatives. Honest makes it easy.
Who is it for?
Honest is for anyone who wants to shop more ethically & sustainably.
What makes it stand out from the crowd?
There are blogs and marketplaces, but we’re better in a few ways:
– A mailing list & directory is a better format than a blog.
– The marketplaces are filled with things people don’t actually need. We believe in sustainable alternatives.
What’s next?
We want to be the Amazon for ethical and sustainable goods. Compare products and alternatives, one-click buy, and earn rewards for shopping what’s food for the planet.
