Company / App Name: FameFlux
What does it do?
FameFlux is an analytics platform to track the fluctuations in online popularity of celebrities and brands over time.
Why do we need it?
To measure a person or brand’s popularity, we track their news article mentions, wikipedia page traffic, google searches, and social media influence. PR professionals need access to this data to gain a 360 view of their brand’s influence.
Who is it for?
FameFlux is a new analytics platform for PR and marketing professionals to track the online popularity of their brand or client.
What makes it stand out from the crowd?
Most brand analytics platforms focus on social media analytics. While we understand the importance of social media, it is not the full story. Our data is the best way to determine if a brand or celebrity’s popularity is rising or declining.
FameFlux intends to add sentiment analysis to track people’s opinion towards a brand or celebrity over time.