Beta Pitch for Shape Red

Company / App Name: Shape Red

What does it do?

Comfortable, no-fuss underwear.

Why do we need it?

I want to start an online, affordable underwear store back home which will feature its very own online measuring tool so that girls confidently choose the right sizes to order.

Who is it for?

Women’s underwear is typically considered a huge taboo in Pakistan. Girls don’t get the necessary information they need about their changing bodies and they don’t even get measured for their first bra because of the shame. This is for them.

What makes it stand out from the crowd?

The online sizing tool so that women do not have to go to a store to get measured.

Link to Company / App Demo video

When and how are you opening up your beta to new users?

As soon as I have the required funding.

When do you plan on launching?

As soon as I have the required funding.