Company / App Name: La Koketa app
What does it do?
La Koketa answers the “what to wear” question.
La Koketa suggests outfit ideas by combining your own clothes with your fave brands in an endless feed that can be tailored to your personal taste thanks to the unique algorithm based on AI.
Why do we need it?
Women spend nearly one year of their lives deciding what to wear.
Outfits are a key asset in apparel market and outfits are a daily habit.
The need to decide what to wear will not change and the need to buy new clothes won’t disappear.
Who is it for?
Fashion-conscious women who want to look stylish, feel comfy and confident on any occasion and in any context.
Women who live hectic social and professional lives; who care about how they look, dress and what their style tells about them.
What makes it stand out from the crowd?
La Koketa’s matching algorithm “What to wear?” based on AI.
It combines user own clothes with favorite brands based on specific criteria (color, style, brand, season).
It also shows how new items match user closet before buying.
Link to Company / App Demo video
When and how are you opening up your beta to new users?
The beta testing was done in the beginning of the year.
When do you plan on launching?
We launched two months ago and now we are a planning a digital marketing campaign to increase visibility, discoverability and to accelerate user acquisition.