Company / App Name: Zoomstra Workbooks
What does it do?
Zoomstra enables you to turn your sales kits into the ultimate action guides, share those guides with different audiences and analyze activity to easily identify hot prospects and/or content that influences the speed of sales cycles.
Why do we need it?
Companies spend big money for the attention of buyers attending trade shows, hosting webinars and running campaigns. Yet, 80% or more of leads are ignored. Zoomstra automates the next step in the marketing process to nurture every lead.
Who is it for?
Marketing managers, partner manager & sales people who sell complex products or services.
What makes it stand out from the crowd?
Self service web based interface enables the marketing manager to quickly pull together step-by-step guides in just a few minutes. Changes the way that companies interact with new prospects and helps to build confidence early in the cycle.
Next up on our roadmap is the development of recurring status notifications for users. We will also be integrating with third party systems such as GoToWebinar and Salesforce.com.