Company / App Name: Viraloid
What does it do?
Viraloid is a platform where brands can submit challenges. Users submit videos of themselves completing these challenges to get a chance of winning a prize. There will be different kind of challenge categories such as fashion, gaming,etc
Why do we need it?
Companies and consumers want specific applications/tools for their varying needs and requirements. When you want to browse photos, you dont want to go over bunch of unrelated social media to get what you want. Likewise with viraloid.
Who is it for?
We are targeting a broad market which consists of young people aged from 18 to 34. We do not only aim people who contribute in social media. People who just browse videos and vote the ones they like the best are just as important for us.
What makes it stand out from the crowd?
Viraloid does not have any direct competitors and is not a platform that you crowdsource ads. On the contrary, it is a platform for brands that utilize content marketing. As a result, videos become amazingly entertaining
In the short term we are hoping to test our beta and successfully launch the app in 4 months time. Within a year we anticipate to have partnered with major brands that utilize content marketing