Pitch for Virally

Company / App Name: Virally

http://virallyapp.com
Twitter – @VirallyApp

What does it do?

Virally boosts and tracks content marketing, so marketers can measure their ROI of their campaigns. Marketers use the platform to capture leads from their content marketing and track the content each visitor has seen.

Why do we need it?

Content marketing is widely acknowledged as best practice by CMOs. But many marketing departments struggle to measure the effects and track their ROI. Virally helps marketers justify their spending on content marketing.

Who is it for?

Marketers in everything from small businesses to large multinationals. GfK NoP, Intuit, Regus and Unicef are using the platform already.

We also have a freemium account for bloggers as well who might have an ebook to promote.

What makes it stand out from the crowd?

Virally is pretty unique. The platform tracks who viewed what and how their social networks reacted (such as retweets). This has immense value for sales and marketing teams when combined with CRM software like Salesforce and Mailchimp.

What’s next?

Virally is currently in talks to raise the second round of funding of £600k-£1m. We are reaching out to guest blog and get coverage. We will also be hosting large-scale content marketing events in London and/or Berlin later this year.