Pitch for soShelf

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Company / App Name: soShelf

http://www.soshelf.com
Twitter – soshelfapp

What does it do?

It’s like self-­storage 2.0 ­- share your things with family and friends, and when they do the same, you get access to a raft of things that you can borrow, swap or take -­ all for free.

Why do we need it?

We all have things we rarely use – just because we don’t use them at the moment, doesn’t mean our friends, family, neighbours wouldn’t find them useful. Don’t let your stuff collect dust – put it on soShelf.

Who is it for?

Everyone. Literally. We all have things we could share with the people we know and trust.

What makes it stand out from the crowd?

The model utilises the fact that sharing is done between people you know and trust. So, if you see an item on your soShelf, you know that it has been shared with you on purpose and is therefore available for you to borrow or take.

What’s next?

There’s an iPhone app so far. An Android and web apps are next.