Company / App Name: Segment.io
What does it do?
Segment is a single platform that collects, stores, and routes your customer data to hundreds of tools with the flick of a switch.
Why do we need it?
For years, companies have been searching for a single, all powerful tool that would serve all of their analytics and marketing needs. But this tool won’t ever exist. Marketing, engineering, product, and business intelligence teams.
Who is it for?
We serve developers and marketers integrating third party tools, like analytics vendors, into both websites and mobile apps.
What makes it stand out from the crowd?
We’re the first open source data platform that makes installing tools like Google Analytics, Omniture, Optimizely, etc as easy as flipping a switch. Since launching in December 2012, Segment is used by 4000+ companies.
One source of user data to power and synergize all of your tools. We collect your data from the disparate places it lives, store it in one database, and send it along to whatever tool or internal system you need. Your data is yours.