Pitch for Reportory

Company / App Name: Reportory

https://www.reportory.com
Twitter – reportory

What does it do?

Reportory lets you pick which news sources you read, sections you enjoy, and keywords you want to track. Each day you will then receive your customized news, only from those sources, topics and keywords … no two news digests are alike.

Why do we need it?

So much news is irrelevant to many, yet still packaged together in a wasteful product that is never fully consumed. As a result of this pain point, newspaper circulation has fallen on average 3% every six months over the past 10 years.

Who is it for?

The target demographic for Reportory is 30 to 70 year-old educated men and women who read a variety of news sources, are overwhelmed by the inability to consume all relevant new from aggregators but tired of paying for separate publications

What makes it stand out from the crowd?

Existing providers aggregate content and group by topic or publication, but there are no offerings that successfully aggregate news to the next level of detail to customize by topic, publication, AND specific keywords a reader may want.

What’s next?

Reportory is in live beta until June 2015 while it improves the algorithm based on usage and completes its mobile apps. We are focused on adding more publications and personalization features while preparing for a seed round Fall 2015.