Company / App Name: Perch
What does it do?
By delivering a live, personalized stream of deals, specials and social media activity from nearby businesses direct to a mobile device, Perch cuts through the noise in the local business environment.
Why do we need it?
While local merchants are interested in reaching consumers with new marketing channels, they often struggle with to keep track of what’s happing online and understanding how to use new tools to their full advantage.
Who is it for?
Small business owners who are short on time and technology expertise, but need an accessible view of the online activity of similar businesses nearby.
What makes it stand out from the crowd?
Unlike location-mobile apps designed for consumer use, Perch provides unique competitive insights especially for the small business owner. This information empowers the merchant to keep up with rapid change in their local marketing space.
Perch is currently in private beta for small business users and will expand with more features and feeds based on early user experience.