Pitch for One Dear World

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Company / App Name: One Dear World

http://www.onedearworld.com
Twitter – onedearworld

What does it do?

We produce a collection of multicultural dolls and storybook about them so that all children can have a doll that represents them, and at the same time dolls that look different from them.

Why do we need it?

We believe it is important for children of both gender and different skin colours to be represented so that they can develop a secure self image, and visualize a inclusive world through dolls so that they can grow up with a broad worldview.

Who is it for?

Children of both gender and all races and their parents, grandparents or carers, nurseries, playgroup, libraries, playgroups, etc

What makes it stand out from the crowd?

We are complementing our dolls with storybooks about them so that children learn about the world while playing with the dolls. Our marketing strategy will focus on promoting diversity rather than one ethnic doll for particular ethnic group.

What’s next?

We will develop more dolls with special features and needs so more children can raise their awareness of differences and practise empathy through the dolls. We will also create a collection of storybook exploring cities around the world.

Link to Company / App Demo video