Company / App Name: MobiCycle Ltd
Twitter – MobiCycleUK

What does it do?

MobiCycle Limited is a mobile phone and tablet recycling company focused on behaviour change. We are developing sensor technology equipped e-waste containers and an application to make recycling phones and tablets easier for consumers.

Why do we need it?

Ewaste is the fastest growing waste stream in the world and recycling rates are stagnant or falling.

Who is it for?

MobiBins are sold to Local Authorities, Electronics retailers, and others.
The Last App is for the 87% of consumers who do not recycle their old phones and tablets

What makes it stand out from the crowd?

MobiBins are designed exclusively for phones and tablets. The Bins have an internal sorting and protection mechanism. The RFID sensor technology tracks the phones/tablets.
The Last App covers 6 steps that consumers need to recycle.

What’s next?

More pilots of MobiBins, further development of The Last App

Pitch Video