Pitch for Lumière

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Company / App Name: Lumière

http://lumiere.is

What does it do?

Lumière helps video creators gather rich feedback from their audiences to help identify what’s working, what’s not, and how to optimize their productions for maximum impact.

Why do we need it?

Production is becoming far more efficient – and far more social.

Who is it for?

What makes it stand out from the crowd?

A combination of brains, design that makes sophisticated insights accessible to anyone, and a strong belief that audiences can be creative partners, and not simply passive recipients, of the media with which they engage.

What’s next?