Pitch for Loitr

Company / App Name: Loitr

http://loitr.in
Twitter – @loitrapp

What does it do?

Loitr is a new way to login to websites, without typing anything. This is a huge improvement over the current username password based logins because of the problems with them which are becoming more and more evident.

Why do we need it?

Choosing strong passwords often require lowercase, uppercase, special characters. A lot of users don’t share the understanding of that much complexity.

Who is it for?

Loitr is primarily aimed at services which
i)Have web logins
ii)Have Smart TV apps or gaming console apps and rely on user logins
iii)1-Click payment enabled websites

What makes it stand out from the crowd?

Loitr is a 2-Factor authentication mechanism, which means an attacker needs access to the Loitr app password, and the victim’s phone to complete a successful compromise.

What’s next?

Right now we are developing plugins for the leading CMS and blogging platforms which allow plugin development. We just came out with a WordPress plugin available here: http://wordpress.org/extend/plugins/loitr/

Pitch Video