Company / App Name: FossilEra
What does it do?
FossilEra provides online sales of fossil and mineral specimens and is dedicated to creating the first true Internet brand to mass market them.
Why do we need it?
The fossil industry is a $1B+ annual industry worldwide yet, 80%+ of transactions are still occurring offline. There is a very large divide between the suppliers in the field and the retail customers.
Who is it for?
FossilEra is working to build a brand that transcends the niche of fossil collectors to a broader consumer audience that may find them interesting for a variety of reasons, artistic, historical, educational, etc.
What makes it stand out from the crowd?
FossilEra provides an online experience unmatched by the current online fossil retailers. An up to date technology platform, beautiful photography, great customer service, an optimized ordering experience, and diverse inventory.
FossilEra launched in Novemeber 2013 and we fulfilled over 250 orders in the first three weeks. We plan to continue to expand the consumer brand allowing us to reach a much broader audience.