Company / App Name: FitFully
What does it do?
FitFully’s VFaaS platform can create a virtual fit of consumers’ feet from a smartphone app, enabling a highly customized online shopping experience.
Why do we need it?
Cause it’s all about consumer behavior, if i gave you an option to “ship” your foot to DSW or Zappos for subjective fitting, wouldn’t you?
Who is it for?
Online Footwear / fashion retailers (DSW, Zappos…)
What makes it stand out from the crowd?
We create a 3D foot model which is being compared to various shoe brands. The match engine will perform a virtual fit between the user’s actual foot and the desired shoe, while factoring in elements such as elasticity and form materials.
Live testing with actual people commence on July 1st.
Core technology ready for testing after internal tests