Pitch for Comfy

Company / App Name: Comfy

http://www.comfylight.com
Twitter – Comfylight

What does it do?

ComfyLight, the first security solution, which comes as a sensor-enhanced light bulb plus mobile app offers triple security through one device: realistic presence simulation, intruder detection including alert via phone and deterrence.

Why do we need it?

Today, most homes are left unprotected – although 9 out of 10 people feel insecure about their home. That’s because traditional home security systems are insufficient in three ways: They’re user-unfriendly, in-effective and expensive.

Who is it for?

As ComfyLight is affordable, simple ans built upon established standards, it addresses home owners and renters across demographics as potential user. The only perquisite is that they use a smartphone and show a concern about home security.

What makes it stand out from the crowd?

ComfyLight is the only device which covers all three versions of security – preventive, detective & reactive – to help keeping one’s home safe. And it is positioned as a non-intrusive device, so there’s no camera data which could be hacked.

What’s next?

Preordering on Kickstarter in fall.

Link to Company / App Demo video

http://www.comfylight.com