Pitch for Adaptalux

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Company / App Name: Adaptalux

http://www.adaptalux.com
Twitter – adaptalux

What does it do?

Adaptalux is a patent pending adaptable, miniature portable lighting studio that allows for an infinite amount of lighting environments to be created in an effortless and inexpensive way all under one product.

Why do we need it?

Current photography lighting equipment is limiting to the user, time consuming to set-up and change and often expensive. Adaptalux removes these problems by utilising a modular design allowing a user to ‘build’ their lighting environment.

Who is it for?

Adaptalux is for macro photographers, macro videographers and product photographers. It has been designed to be used by amateur photographers who wish to get into macro photography. It is also well suited for professional photographers too.

What makes it stand out from the crowd?

Adaptalux has been designed utilising modular design so users can ‘build’ their lighting environment quickly and intuitively. This makes the product unique to every user. Adaptalux also makes macro videography accessible too everybody.

What’s next?

This is just the start. We have plans to release an app so photographers can share there lighting set-ups around the world. More Effect components are also going to be designed, expanding the adaptalux experience further more.

Link to Company / App Demo video